Cellfish (now called Alchimie)

Mergers and Acquisitions, Management advisory

Disposal of Cellfish alongside HLD

Technology, Media & Telecoms
N.D.
France FR

Scope of intervention

Sycomore Corporate Finance acted as financial adviser to Cellfish’ management

Date of closing

November 2015
HLD Associes, a France-based private equity firm, alongside the management team of Cellfish France, a France-based company engaged in providing mobile marketing services, has acquired the Company in a management buyout transaction from CDPQ, FTQ, Desjardins Venture Capital and Bandsintown Group.
This transaction will enable the Cellfish team to get the appropriate support to invest on new products and apps.

Rationale

  • Increase Cellfish’s market share in France and Europe
  • Develop Cellfish product offering with innovative services in the mobile streaming market

Cellfish at a glance

Founded in 2004, France-based Company engaged in providing mobile marketing services and publishing and distributing mobile content, such as ringtones, ring backs, alarm-tones, images, and games, as well as operates mobile portals.

Bandsintown Group at a glance

Bandsintown Group offers a unique and powerful opportunity to reach concert goers and music fans at scale: Bandsintown Concerts has 19 million registered users and 300,000 artists using the app to promote tour dates to fans across Facebook, Twitter, Tumblr, Google and many other platforms; Bandsintown Promoter is the first self-serve Ad solution for Promoters; Bandsintown Amplified is a top 5 ComScore music property in the US.

HLD at a glance

Founded in 2010, HLD is a France-based private equity firm specializing in investments in healthcare and services sectors. It prefers to invest between €10m to €250m in the healthcare and service sectors.

Cellfish (now called Alchimie)

See website

Transaction contact

Pierre-Arnaud de Lacharrière
Olivier Barret